The foundation is characterized for having profound Christian principles of love, union and self-improvement. Alvaro Noboa created community libraries, handcraft workshops, training centers and literacy campaigns as well as dental clinics, and legal assistance workshops, thus promoting collective growth.

With the purpose of encouraging personal growth among community members, seamstress workshop schools, nursery schools, and computer schools were added to the program, all of which is offered, of course, free of charge.

Later, Alvaro Noboa put together a work group and created mobile clinics that service those most impoverished in Ecuadorian society.

From its inception the Foundation led by Alvaro Noboa has been working with the needy sectors of the Country during its most dramatic and anguishing moments.

Before the disastrous hardship caused by the "El Niño" phenomenon in 1983, 1998 and 1999, free medical assistance was provided the flood victims through the Alvaro Noboa medical brigades. In addition, medicine, food and provisions in general were given to those sectors most affected on the Ecuadorian coast.

During the earthquake that hit the city of Bahia in the Province of Manabí, the New Humanity Crusade Foundation immediately made itself present. Housing reconstruction began immediately and medicine, mattresses and foodstuffs were supplied free of charge.

During the emergency caused by the Guagua Pichincha and Tungurahua volcanic eruptions, the Alvaro Noboa medical brigades provided free medical assistance to the victims. They also expanded their work to reach the provinces of Pichincha, Tungurahua, Chimborazo and Imbabura. During the terrible flooding that lashed the city of Chone in the month of April 2000, the medical brigades shifted their professional and humanitarian team to this city assisting over 600 people a day throughout the emergency.

Currently, the medical brigades of the "New Humanity Crusade" Foundation are carrying out a plan of nationwide scope for permanent medical service and assistance to marginal aereas of various rural populations and cities, staying always alert for emergency cases.

These facts identify the vision of a man that has worked over 25 years for the needy inhabitants of the Country through his Foundation. As Ecuador's most important businessman who directly employs thousands of Ecuadorians and indirectly over one million, he undoubtedly stands out as the largest employer in a country riddled with unemployment.

In the companies controlled by Alvaro Noboa there is a deep social awareness. The Bonita Banana plantations and cattle haciendas include schools created by the company. Social Security as well as medical assistance is provided for the employees. Child labor is strictly prohibited in the haciendas controlled by Alvaro Noboa, a man who does business in five continents around the globe and who is undoubtedly a man of action, spiritual strength and great ambition.